If you use social media to market your business, you want to be up to date with trends and emerging features. An estimated 4 billion people surf the net, and it is worth while to understand users' behaviors, interests, and buying decisions. Platforms like Instagram, Facebook, Twitter, Linkedin and Pinterest are constantly introducing upgrades many of which are predictable, as they solve problems or make improvements within apps.
I will highlight a few trends in social media marketing in this article, but be warned that there are many more to come.
1. Chat Apps for Marketing
Messenger apps allow users to message one another, and in 2020, they are also being used by businesses to connect to customers. WhatsApp, Facebook Messenger, and WeChat are among the most popular messaging apps, but many more are being introduced, including Formilla, Tidio, Kik, Line and KakaoTalk Current and potential customers are using these apps, and expect businesses to be there too. Messenger apps provide a much more personal and direct form of communication than traditional social networks or other forms of marketing, so take an approach that puts the customer’s wants and expectations first on chat apps.
2. In-App Purchasing
This trend is taking consumers a while to catch on, but has been a long time coming. The meeting point of social media and commerce allows for making purchases within apps, and is possible on major social platforms including Instagram, Snapchat and Facebook. Consumers are heavily influenced in their buying habits through social media, and social commerce streamlines the buying process and increases the efficacy of social media ads for brands. 2020 might be a really good time for your retail business to get in on the action
3. End of 'Like' Counts
Instagram is making 'Like' counts private for some users everywhere. The point is users will have to decide for themselves whether something is worth the like, rather than following the herd. The change could lead to users being more comfortable sharing what is important to them without the fear of publicly receiving am embarrassingly small number of likes. Instagram began hiding likes in April in Canada, then brought the test to Ireland, Italy, Japan, Brazil, Australia and New Zealand in July.
This is only three of the many emerging trends in social media marketing. Stay tuned for more updates on emerging trends to stay on top of the game.